Monday, September 05, 2005


Why All Levi Marketing Campaigns Fail for the 40 and over crowd.

Levi just doesn't get it. No matter what their marketing scheme nobody over 40 likes to wear their jeans because of the plainly visible tag on the outside that lists their length and waist size.

Who in their right mind wants to walk around in jeans that say what their waist size is?

How about a tag that says, "My waist size is three inches larger that it was in college"?

Forget it. Buy Gap or Eddie Bauer jeans.

- Dave

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